A.I. IN MARKETING / 360 TOWER, NICOSIA
Agenda
From AI Hype to Marketing Results
October 15th, 2026
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THE DAY
Hour by hour
Three sessions, two networking breaks and a full stage programme. Times and titles are as published by the organiser.
- 09:00-09:30Networking
Registration and Welcome Coffee
- 09:30-09:45On Stage
Welcoming Remarks
- Introduction Conference Moderator
- Maria Kyriakou, CEO BOUSSIAS Cyprus
- Κώστας Ντάλτας, Πρόεδρος, Σύνδεσμος Διαφήμισης-Επικοινωνίας Κύπρου (ΣΔΕΚ)
- Τheodoros Loukaidis – Director General, Research and Innovation Foundation
- SDK (TBC)
SESSION 1
THE NEW RULES OF MARKETING
09:45 – 11:40On Stage
- 09:45-10:20On Stage
“From Best Practice to Next Practice: Marketing Agility in the AI Era”
- Crystal Carter, Head of AI Search & SEO Communications, Wix
- 10:20 – 10:30On StageGOLD SPONSOR
“Beyond Content: End-to-End AI Marketing”
- Pantelis Vladimirou, Co-Founder, Webarts Limited
- 10:30 – 11:05On Stage
“Beyond Hello $Firstname – The Real Meaning of Personalization and How AI Helps Scale It”
- Rasmus Houlind, Author of Hello $Firstname and CXO, Agillic
- 11:05 – 11:20On Stage
“Topic TBC”
- Tasos Antoniades Lecturer in Artificial Intelligence and Machine Learning, Neapolis University Pafos
- 11:20 – 11:45On Stage
“Don’t Be Romantic About the Past – marketeers are built for what comes next”
- Oliver Yonchev, Speaker & Founder, cocreatd – Co-founder, Potentially
- 11:45-12:30Networking
Coffee Break – Networking
SESSION 2
FROM AI EXPERIMENTS TO BUSINESS IMPACT & TRUST
12:30 – 13:25On Stage
- 12:30 – 12:50On Stage
“PANEL DISCUSSION: “AI in Marketing: Efficiency vs. Creativity – Finding the Right Balance”
- Panelists:
- Tasos Antoniades – Lecturer in Artificial Intelligence and Machine Learning, Neapolis University Pafos
- Andreas Hadjigeorgiou – Founder & CEO, Avocadots
- Maria Odysseos – Marketing Manager, KEAN
- Representative from AVOCADOTS
- Moderator:
- Eliza Soufli – Conference Producer & Hostess
- 12:50: – 13:25On Stage
“From AI Experiments to Measurable ROI: What It Actually Takes to Make AI Pay Off in Marketing”
- Valeriya Pilkevic, Founder, AI Made Simple
SESSION 2
TRUST, CREATIVITY & THE HUMAN ADVANTAGE
13:25 – 14:30On Stage
- 13:25 – 14:00On Stage
“The Trust Dividend: How Ethical AI Outperforms Creepy Marketing Every Time”
- Gilbert Hill, Privacy Technologist & Commissioner, UK Data & Marketing Regulator
- 14:00 – 14:25On Stage
IN CONVERSATION: “The algorithm made me do it”
- Tina Marinaki, Architect & Creator, Athens Surreal
- Eliza Soufli, Conference Producer & Hostess
- 14:25 – 14:30On Stage
Closing Remarks
Agenda subject to change. Speakers and sessions are confirmed on the conference page.